1. AIR 2025 Festival Program
Editorial Design
Aspen Art Museum
150 Pages – Spiral Bound.
Creative Director Betty WangDesigned a 150-page informational program for the 2025 AIR Festival, hosted by Aspen Art Museum. Structured chronologically, the publication assigns each event type a distinct yet cohesive visual language within the AIR brand identity developed by 2x4. When flipped over, the program doubles as a gridded notebook, extending its function as a working tool for attendees.
2. The Flower, The Labor, and The Sea
Brand Identity , Editorial Design , Exhibition Design
RISD Museum Exhibition & Informational Handout
Creative Director Betty Wang
Exhibition identity for Bhasha Chakrabarti’s embroidery exhibition. The visual system was developed from illustrations derived from the show’s central work, a large purple embroidery piece. Original embroidery imagery was paired with each letterform in the exhibition title, while the dot patterns were digitized directly from the embroidery paper negatives.
Scope included motion design projected over the exhibition overview, signage for the works on display, and an accompanying printed piece with footnotes from the curator tracing the historical context of embroidery and the exhibition’s narrative flow.
3. Erasure
Editorial Design
3-Part Magazine
Erasure is a three book series that visually represents the expunction of Taiwan in the manipulation imagery and text. The series incapsulates the historical makings of Taiwan as a nation in a stylistic form that conveys an aura of censorship and erasure. Taiwan in a whole consists of land, people, and culture, which inspires the three part series to live on its own in a cohesive universe.
The Land, The People, and The Culture are abstractly represented by the subjects of national parks, presidents, and night markets. Through the visual distortion of these subject matters, Erasure aims to convey an emotional concept of physical, political, and cultural loss from threatening efforts of invasion. The information within each book provided text and imagery detail out the history of each subject, but contrasts the blurriness and ambiguity in aesthetic form. Erasure is made to spread awareness of Taiwan’s current political climate through inspiring an audience emotionally.
4. YSL Beauté Holiday Stage
Brand Identity, Environmental Design, Motion Design
Product Launch Pop-Up
Branding and visual system for YSL Beauté’s Holiday Stage pop-up, inspired by Libre perfume and a music-driven experience. Included art direction support, along with print and motion invitations, signage, exterior graphics, menus, and gift packaging.
5. Total Time 11 Days 10h 23m
Editorial Design
64 Pages Book
During COVID, I transformed my iPhone Screen Time records into a formatted, documented book. While rudimentary, it serves as a journal of my quarantine experience. Despite the embarrassment of the hours I was racking up, the data remains unaltered and vulnerable, offering a holistic and honest glimpse into that period of my life. The design is systematic, with each page representing a single day’s screen time, and the color determined by the most-used app of the day.
6. Grey Goose Bar Bleu at Art Basel
Brand Identity, Environmental Design
Art Basel Bar Experience
Branding for Grey Goose’s Art Basel bar experience. Extended the Grey Goose identity by reinterpreting its traditional typography and iconic bird motif into a playful, surreal visual system. Deliverables included the event logo, wall graphics, vinyl, menus, cocktail glass designs, and art direction support for the space.
7. Blur
Editorial Design
Broadsheet Poster Series
I designed a poster series visualizing sound distortion, aiming to convey a distorted aesthetic through both materiality
and overall aesthetic. Inspired by Chinese as a tonal language, the series focuses on the numbers 1–10, with each poster
representing their sounds and tones. The numbers correspond to the four tones, while the Chinese characters (Kanji)
depict the numbers themselves. A front cover poster highlights the inflection points of tones 1–4, tying the concept
together. The posters are designed as broadsheets to mimic the tactile and visual feel of a newspaper.
8. Aviva Jifei Xue Lookbook
Editorial Design
Fall Winter 2024 Lookbook & Handout
This project is a lookbook and takeaway flyer for Aviva Jifei Xue’s Fall/Winter 2024 collection, showcasing the brand’s deep connection to heritage and craftsmanship. Highlighting natural fibers, traditional dyeing techniques, and the use of antique and custom-made fabrics. Through layout and sequencing, the lookbook captures the essence of the collection’s inspiration.