① Erasure

Print & Editorial Design
3-part Magazine
9in x 14in on Vellum [Cover] & Newsprint [Text]

Erasure is a three book series that visually represents the expunction of Taiwan in the manipulation imagery and text. The series incapsulates the historical makings of Taiwan as a nation in a stylistic form that conveys an aura of censorship and erasure. Taiwan in a whole consists of land, people, and culture, which inspires the three part series to live on its own in a cohesive universe.

The Land, The People, and The Culture are abstractly represented by the subjects of national parks, presidents, and night markets. Through the visual distortion of these subject matters, Erasure aims to convey an emotional concept of physical, political, and cultural loss from threatening efforts of invasion. The information within each book provided text and imagery detail out the history of each subject, but contrasts the blurriness and ambiguity in aesthetic form. Erasure is made to spread awareness of Taiwan’s current political climate through inspiring an audience emotionally.

② Grey Goose Bar Bleu at Art Basel

Experiential Design
Art Basel Bar Experience

Branding for Grey Goose’s Art Basel bar experience brought a surreal, cloud-inspired world to life—filled with soft blues, floating prints, and a giant martini glass sculpture that gave a playful nod to Alice in Wonderland. I designed the event logo and all print collateral, including wall graphics, vinyl, menus, and cocktail glass designs, and also helped art direct the space. The goal was to create a cohesive, elevated atmosphere that felt imaginative, stylish, and distinctly Grey Goose.

③ GEM Wine on the Roof

Visual Identity
Restaurant Pop-up

GEM Wine on the Roof is a branding project for the rooftop restaurant activation of Flynn McGarry’s GEM restaurant in the Lower East Side. For this initiative, I developed a logo and additional branded materials for the summer-long experience on Spring Studio’s rooftop.

④ YSL Beauté Holiday Stage

Experiential Design
Product Launch

I designed the branding for a YSL Beauté’s Holiday Stage pop-up, using their guidelines to create a cohesive look inspired by Libre perfume and a music-themed experience. I also assisted in art directing the space and created print and motion invites, signage, exterior visuals, menus, and gift packaging, all within the cohesive branding theme.

⑤ Total Time 11 Days 10h 23m

Print & Editorial Design
8.5in x 11in

During COVID, I transformed my iPhone Screen Time records into a formatted, documented book. While rudimentary, it serves as a journal of my quarantine experience. Despite the embarrassment of the hours I was racking up, the data remains unaltered and vulnerable, offering a holistic and honest glimpse into that period of my life. The design is systematic, with each page representing a single day’s screen time, and the color determined by the most-used app of the day.

⑥ New Frontiers at Top of the Rock

Exhibition Design
Rockefeller Center
New Frontiers is an exhibition at the Top of the Rock, inspired by the space’s historic architecture. The project included logo design, wall graphics, large-scale window vinyl installations, info signage with QR codes, and a custom photo booth. Patterns and colors honored the original Art-Deco architectural details, creating a cohesive experience that connected the modern exhibition to its iconic setting and the legacy of Abby Aldrich.

⑦ Blur

Print & Editorial Design
Broadsheet Poster Series
11in x 17in on Newsprint

I designed a poster series visualizing sound distortion, aiming to convey a distorted aesthetic through both materiality and overall aesthetic. Inspired by Chinese as a tonal language, the series focuses on the numbers 1–10, with each poster representing their sounds and tones. The numbers correspond to the four tones, while the Chinese characters (Kanji) depict the numbers themselves. A front cover poster highlights the inflection points of tones 1–4, tying the concept together. The posters are designed as broadsheets to mimic the tactile and visual feel of a newspaper.

⑧ Aviva Jifei Xue F/W 2024

Print & Editorial Design
11in x 15in Flyer
8in x 10in Book

This project is a lookbook and takeaway flyer for Aviva Jifei Xue’s Fall/Winter 2024 collection, showcasing the brand’s deep connection to heritage and craftsmanship. Highlighting natural fibers, traditional dyeing techniques, and the use of antique and custom-made fabrics, the lookbook captures the essence of the collection’s old-world inspiration.

Alisa Su

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Alisa Su

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